CBSE PORTAL : CBSE Class-12 Exam 2018 : Marking Scheme, OFFICE PROCEDURE & PRACTICE |  |
| CBSE Class-12 Exam 2018 : Marking Scheme, OFFICE PROCEDURE & PRACTICE Posted: 23 Aug 2018 11:41 PM PDT CBSE Class-12 Exam 2018 : Marking SchemeQuestion Paper, OFFICE PROCEDURE & PRACTICECBSE Class-12 Exam 2018 : OFFICE PROCEDURE & PRACTICEMARKING SCHEME 2018 कार्यालय कार्यविधि एवं अभ्यास OFFICE PROCEDURE & PRACTICE विषय कोड 604 SUBJECT CODE 604 General Instructions I. The marking scheme carries only suggested value points for the answers. These are only guidelines and do not constitute the complete answer. The students can have their own expression and if the expression is correct, the marks be awarded accordingly. II. As per orders of the Honourable Supreme Court, the candidates would now be permitted to obtain photocopy of the Answer Book on request on payment of the prescibed fee. All Examiners / Head examiners are once again reminded that they must ensure that evaluation is carried out strictly as per value points for each answer as given in the Marking Scheme. III. All the Head Examiners/Examiners are instructed that while evaluating the answer scripts, if the answer is found to be totally incorrect, the (x) should be marked on the incorrect answer and awarded "0" marks. PART I Ans 1 Handling the inward and outward mail of an organisation in a separate mailing department. (2) Ans 2 Before inserting in the letter opening machine, (a) shake the envelope to move the content to the other side, (b) insert the envelope in the machine in such a way that a thin edge of the envelope is cut open. (2) Ans 3 Outgoing mail containing expensive or important mail is insured before despatch so that in case of loss or damage in transit, the sender can be reimbursed for the loss. (2) Ans 4 (a) Difficulty in retrieval of record. (b) Limited scope for expansion. (c) Any other point. (2) Ans 5 (a) Facilitates the location of required files and papers, (b) Provides a condensed record of customers and other busiress associates. Click Here to DownloadCBSE Class-12 Exam 2018 : OFFICE PROCEDURE & PRACTICEMARKING SCHEME 2018 कार्यालय कार्यविधि एवं अभ्यास OFFICE PROCEDURE & PRACTICE विषय कोड 604 SUBJECT CODE 604 General Instructions I. The marking scheme carries only suggested value points for the answers. These are only guidelines and do not constitute the complete answer. The students can have their own expression and if the expression is correct, the marks be awarded accordingly. II. As per orders of the Honourable Supreme Court, the candidates would now be permitted to obtain photocopy of the Answer Book on request on payment of the prescibed fee. All Examiners / Head examiners are once again reminded that they must ensure that evaluation is carried out strictly as per value points for each answer as given in the Marking Scheme. III. All the Head Examiners/Examiners are instructed that while evaluating the answer scripts, if the answer is found to be totally incorrect, the (x) should be marked on the incorrect answer and awarded "0" marks. Click Here to DownloadCourtesy: CBSE       |
| CBSE Class-12 Exam 2018 : Marking Scheme, Mass Media Studies Posted: 23 Aug 2018 10:54 PM PDT CBSE Class-12 Exam 2018 : Marking SchemeQuestion Paper, Mass Media StudiesCBSE Class-12 Exam 2018 : Mass Media StudiesMass Media Studies (072) Instructions 1. Keeping in mind the best interest of the child, a revised Marking Scheme has been prepared. 2. The revised Marking Scheme provides more opportunities to the students. At the same time, it lessens the scope of subjective marking and provides flexibility to the examiner to mark the answer. 3. The new Answer Key has been used for correction of the sample answer scripts by the Expert Group. 4. The Marking Scheme facilitates positive marking for a good answer but does not encourage negative marking in any case. 5. Thes Expert Group is in consensus with the above objectives. Marking scheme 1. Still Image- Component of multimedia/Frozen Frame (Image)/ Stagnant/ Photographic image/Painting/ Drawing. {Any one} 2. HBO, ESPN, FOX, Universal, Nickelodeon {Any two} 3. Convergence- Coming together/Assimilation/ joining/ merging/ coinciding/ uniting/ accommodation. For ex- Internet and cinema combination {Any one} 4. Research and Development and Unique Selling Point 5. First Layer/Sending Layer/( Commercial, govt and Individual) {Any one} Second Layer/ Middle Layer/ Cloud/Airtel, Google, Yahoo {Any one} Third Layer/ Last Layer/ Receiving/Last Mile/ Edges {Any one} 6. Newsreel- Spots reports/ Extrfact from speeches/ Comments/ interviews/ 15 min duration/ Complex/ Expensive/ Requires skilled Tape-editing, Well Written Link Narration/ Spoken Word Programme{Any one} 7. Open Source- Wikipedia/ Source Code is open and editable/ Apple/ Voluntary/ Cultural Term/ Software Engineers contribute {Any one} 8. Reuters/ AFP/ AP/ DPAs {Any two} 9. Hardware device – used in creating a multimedia project. Example – CPU, Monitor, video grabbing card, sound card, CD Rom drive, touchscreen, mouse, scanner, printer. {Any two} 10. Para-dubbing, subtitles, holding international film festivals, spread of cross cultural exchange, from black & white to colour, silent to sound. Prominent filmmakers – Akira Kurosawa, Satyajit Ray, Ingmar Bergman. {Any three} 11. Telegraph, cheap postal service, fast transport system, spread of news agencies, all these attracted advertising support. {Any three} 12. Walter Lipmann – wrote a book 'Public Opinion' in 1922. He was an American intellectual, he said that for a successful running of democracy, the average man (Voter) be well informed. Mass media did not exist at that time and radio was in its infancy. Information was a privilege denied to masses. {Any three} 13. New product Campaign – aggressive pitch, aimed at catching attention, creates a buzz. Existing product – less aggressive pitch, seeks to renew the already established bond in a familiar way. {Any three} 14. External services of AIR – purpose – to project Indian point of view on the world affairs, to acquaint overseas listeners with developments in India, to promote Indian culture. It started 1939, first broadcast was done in 'PUSTHU'. Broadcast was done in 155 countries in 25 different languages. 'Verghese Committee' report on external service of AIR pointed out – ill planned service, poor transmission, wasteful resource, unhappy staff, dissatisfied listeners. 15. Jerome Bruner – 'THE NARRATIVE CONSTRUCTION OF REALITY' Time, particularity, characters wit qualities, story, canoncity & breach, referentiality, genericness, normativeness, context sensitivity, negociatiability, narrative accrual. {Any four} 16. CLT – Central location test. Prototypes are shown to target audience or groups. Feedback is taken and analyzed objectively. Accordingly final approach is decided. 17. Script/ structure & features of soap opera – plots and sub-plots, parallel tracks, long running episodic work of fiction, large number of characters, open narrative/ mid course correction. {Any four 18. Cross promotion – it is marketing tactic wherein two or more businesses come together to share cost which saves money, broadens client base which brings in synergy, positive image building for both the companies, reachability, attaractive. 19. Convergence of media/ digital convergence – ICE AGE – information, communication and entertainment, covert ads, celebrity endorsements, games, merchandice, RSS feeds, podcast. {Any two} 20. AD Campaign – SUBJECTIVE ANSWER. The answer should include any of the three following points along with the design/ prototype of the ad. Product name, tagline/ punch-line, target audience, usp, budget, market segmentation and media used. 21. Cinema is a complex narrative. Cinema is a narrative medium, audio-visual medium and a spatio-temporal medium. Like every medium uses some material to realize it self similarly cinema uses actors and depends on their performance etc. cinema is written, recorded, edited, produced, acted, directed and photographed. 22. Keywhole Journalism – also known as sting journalism. Page 3 journalism – here social lives of celebrities are exposed. Chequebook journalism – subjects of news stories are bribed to sell their true confessions. Yellow journalism – is sensational journalism. Staple of this is – private lives of famous people, disasters, crime etc. Tabloid Television – follows the pattern of selection, treatment and style of tabloid press. Sensational stories are shown. Eg – India TV etc. 23. Software used in creating multimedia project. Sound- Sound Forge. Still Image- Adobe Photoshop. Text- Adobe Pagemaker. Video- Flash Animation. (Any other) 24. Target Audience- Somebody who has need for the product. A particular group at which a particular ad is aimed at. Market segmentation- Geographic, demographic, Behavioristic and Psychographic 25. Media Ownership- Control of media by a handful of corporate players. Dominance of elite ideology/ Political Parties. Conglomerates and joint stock companies. Concentration of ownership. Advertising as prime source of media income. Journalists reliance on legitimate source. Or Media Effect or Audience Theories. {Any three theories} Hypodermic Needle or Magic Bullet Theory. Two Step Flow Theory Propoganda Uses and Gratification Theory. Click Here to DownloadCourtesy: CBSE    |
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